Press Release Examples
Press Releases for Events Announcement Examples
Free Webinar to Explore Recession Marketing,
from Pre-click to Postclick
PHILADELPHIA, Sept. 10, 20xx — Tough economic times are no reason to rein in marketing, according to a panel of industry experts participating in a complimentary online marketing webinar being presented on September 16, at Noon Eastern, 9AM Pacific, by Philadelphia-based Monetate, Inc.
According to one of those experts, bestselling author Bryan Eisenberg, Chief Persuasion Officer and Co-Founder of FutureNow, there’s never been a better time to steal market share from your competitors.
“While many companies become anxious and go into a bunker mentality in a recession,” says Eisenberg, “great companies invest in the customer experience and the optimization of their marketing, thus grabbing market share.”
The webinar, which is titled “Recession Marketing: From Pre-click to Post-click,” brings together Eisenberg, a leading advocate of persona marketing, and two specialists in the pre-click and post-click phases of online marketing, respectively Craig Danuloff and David Brussin.
Craig Danuloff is President and Founder of ClickEquations, Inc. A frequent speaker at industry conferences such as SMX, Danuloff regularly shares his paid search expertise in the ClickEquations Blog (http://clickequations.com/blog). During the webinar, Danuloff will be describing SEM techniques for targeting profitable customers via search campaign design and deep analytics.
David Brussin is CEO and Co-Founder of Monetate, Inc. An accomplished public speaker, Brussin has shared lessons learned from thousands of web site personalization campaigns in appearances at events such as the Shop.org Online Marketing Workshop. In this webinar, Brussin will be discussing the art and science of deriving and acting upon persona information in the post-click experience. He will also provide attendees with practical tips on using existing analytics data to assess the potential benefits of segmented marketing for e-commerce sites.
Lewis Latimer Fellowship Program Hosts Memorial Event Celebrating Namesake
FALL RIVER, Mass, Sept. 28, 2023 /Evertise AI PR/ — The Lewis Latimer Fellowship Program, an organization dedicated to providing special access and mentorship to a select group of exceptional Black innovators, hosted the Lewis Howard Latimer Memorial Program on September 23rd, 2023. The commemorative occasion celebrated the life and legacy of renowned inventor Lewis Latimer, whose vast scientific contributions to modern society were largely unrecognized during his lifetime. The event culminated in an unveiling and placement of the innovator’s headstone, created by sculptor and artist Stan Mullins.
“This is the culmination of three years of hard work,” said Jonathan Cropper, co-Founder at the Latimer Fellowship Program. “When we created the Lewis Latimer Fellowship Program, we felt it was critically important to create and elevate new ‘superheroes’ that young Black kids can look up to and aspire to be. And when we learned about Latimer and that he was laid to rest here without a tombstone, we simply had to right that wrong”.
Latimer’s carefully crafted headstone offers long-overdue acknowledgment of his life’s work and achievements. The memorial ceremony was attended by Latimer Fellows past and present, the executive director of the Lewis Latimer House Museum in New York, as well as Fall River Mayor Paul Coogan and members of the Latimer Family.
Founded in April of 2021 by Frank Bonafilia, Dr. Carmichael Roberts, and Jonathan Cropper, the Lewis Latimer Fellowship Program is an extension of The Edison Awards, a globally recognized annual competition that has served as a leader in recognizing, honoring, and fostering innovation for more than 30 years.
For more information about the Latimer Fellowship Program, visit http://www.latimerfellows.com. Applications for the next round of innovative Latimer Fellows will open soon.
About The Lewis Latimer Fellowship Program
The Lewis Latimer Fellowship Program is an organization dedicated to providing special access and mentorship to a select group of exceptional Black innovators. Founded in April 2021, the organization centers around the tenets of technological, behavioral, futuristic, systematic, and design-oriented thinking to transform innovation and combine ideas across cultures. The Lewis Latimer Fellowship Program employs a one-year, hybrid learning experience designed to help participants unlock the potential of exponentially advancing technologies and provide them the resources to build societally beneficial and profitable new ideas.
About The Edison Awards
Established in 1987, The Edison Awards™ mission is to be a leader in globally recognizing, honoring and fostering innovation and innovators to create a positive impact in the world among the most prestigious accolades honoring excellence in new product and service development, marketing, human centered design and innovation. Our vision is continually guided by the legacy and vision of Thomas Edison and his Menlo Park team that successfully brought an unprecedented number of innovations to the market.
Contact:
Johann Hamilton
Account Supervisor
Relevance International
[email protected]
+1.212.257.1500
Announcing the launch of Falcon, a next-generation application security product to protect against new AI-driven cybersecurity threats.
Application Security practices are lagging behind threats. Falcon uses AI-driven techniques to provide automated protection over third-party and open-source dependencies in Node.js applications.
Press Releases for Product Launch Examples
Require Security Launches Next-Generation
Runtime Application Security Protection
The innovative solution equips CTOs and CISOs with advanced zero trust capabilities, enabling them to better understand the behavior of their open-source libraries, enhance their security posture, and safeguard sensitive data from software supply chain attacks.
Key features of Require Security’s Falcon product include:
- Zero trust protection for Node.js dependencies: The solution ensures the highest level of security for businesses that rely on open-source libraries, shielding them from potential vulnerabilities and threats.
- Comprehensive understanding of Node.js third-party library behavior and dependencies: The product empowers businesses to gain insights into how their open-source libraries function, allowing them to identify and address potential risks proactively.
- Real-time alerts for security operations teams: Require Security’s product is designed to alert security operations teams immediately if an open-source library attempts to access sensitive resources when it shouldn’t, enabling quick and effective incident response.
As a more advanced alternative to the older generation of RASP tools, Require Security’s solution provides technology companies with deeper insights into their application behavior, including legacy applications, allowing them to detect and prevent threats in real time.
“The Falcon application security product is designed to meet the needs of commercial and government organizations that are concerned about the growing threat of software supply chain attacks,” said Jason Wilbur, CEO of Require Security. “Our team has worked tirelessly to develop a solution that not only addresses the challenges faced by technology companies utilizing open source libraries but also sets a new standard for runtime application security tools on the market.”
About Require Security
Require Security is a cybersecurity company spun out of the Boston-based R&D group Aarno Labs. The company has been awarded multiple DARPA cybersecurity contracts and works closely with MIT on cybersecurity projects. The team has Ph.D.-level expertise building cutting-edge application security solutions for midsize and enterprise organizations. Require Security leverages advanced runtime and static analysis technologies to counter cyber threats and address critical pain points for today’s Application Security owners. For more information, visit www.requiresecurity.com.
Contact Information:
Jason Wilbur
[email protected]
SOURCE: Require Security
Agilence Unveils New Inventory Module to Improve Retail Stock Clarity
New analytic module combines inventory and sales data to help retailers detect shrink and improve customer experience to combat $1.77 billion inventory distortion problem
MOUNT LAUREL, NJ / Evertise AI PR / November 1, 2023 / Agilence Inc., the leading loss prevention analytics provider for retailers, grocers, and restaurants, today announced the launch of its new Inventory Module. The module provides a purpose-built add-on to the Agilence Analytics platform that revolutionizes the way retailers address stock management, providing users greater insight into their inventory.
The module merges inventory shrink data seamlessly with point-of-sale (POS) information to provide insight into on-hand levels and periodic adjustments, inventory buildup, lack of replenishment, and more. Now, retailers can proactively detect inventory discrepancies and internal theft, while gaining deeper insights into individual store performance. The Inventory Module powers retailers’ ability to make informed decisions regarding stock levels, replenishment strategies, and store operations, ultimately contributing to enhanced profitability and improved customer experience.
“For retailers to provide the best possible experience, customers need to find what they want when they visit a store,” said Russ Hawkins, CEO at Agilence. “The Inventory Module provides visibility to accurately understand their in-store inventory and ensures that customers are satisfied and delighted by finding what they need. The module also identifies theft and lost sales, directly improving retailers’ margins and profitability.”
The IHL Group estimates inventory distortion to be a $1.77 trillion dollar problem worldwide, most of which is preventable. While existing inventory solutions can cripple users with information overload, the easy-to-use Inventory Module is designed to surface actionable insights that can help users to pinpoint shoplifting activity, identify dishonest cashiers, understand distribution center impact on shrink, improve merchandising and promotion activity, and identify the many sources of inventory loss.
With the launch of the Inventory Module, Agilence continues to establish itself as an industry leader in retail, restaurant, and grocery analytics. Agilence’s recent eCommerce Module release provides deep visibility into retailers’ growing e-Commerce operations particularly around inventory, while the Inventory Module addresses brick-and-mortar inventory operations. New and existing customers can now access out-of-the-box functionality to immediately gain clarity over their inventory and improve store strategy, protect their margins, and provide a better customer experience.
