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Discovery & Positioning
Mapped story angles, keywords, and outlet tiers matched to the client's category and buyer intent.
Founder story of Carabiner Group (RevOps-as-a-Service) — from a bedroom-built consultancy to a bootstrapped SBI exit — distributed via IconicNewswire's ACCESS Newswire partnership, earning 643 placements including Yahoo Finance, Digital Journal, Business Insider, and International Business Times.
Seamus Ruiz-Earle is an American entrepreneur, investor, and go-to-market strategist. He is the founder of Carabiner Group, the firm that pioneered and trademarked the RevOps-as-a-Service model. He started Carabiner Group from his childhood bedroom during the COVID-19 pandemic, built it without raising outside capital, and sold it to go-to-market growth advisory SBI in May 2024 in a high seven-figure transaction.
Forbes named him to its 2023 30 Under 30 list in Enterprise Technology at age 23. At 18, he was the youngest known Trailhead Ranger and Trailblazer in Salesforce history. Today he is founder of Carabiner Capital, a private family office acquiring and investing across technology, software, and services, and Managing Director of Revenue Operations and Technology at SBI. Since 2016 he has been founder and chairman of Michael's Way, a Bay Area nonprofit for child victims of violent crime.
The press release states that by 2022 Carabiner Group employed 30 people, reached $7 million in annual revenue, and counted KPMG and the National Association of Intercollegiate Athletics among its clients. The release traces a story arc from cold-calling investment banks at 17 through a bedroom-built consultancy to a bootstrapped exit before 25, and argues that companies treat revenue operations far too late — as cleanup, when it should be infrastructure — and that AI adoption fails when disconnected from commercial strategy.
The brand lacked consistent visibility across news aggregators, industry media, and high-trust finance or trade publications.
Decision-makers research through editorial content, not ads. Messaging had to match technical and commercial expectations.
Competitors already occupied search and news results. Differentiation required staged releases and authoritative outlets.
A single founder-story release, distributed via IconicNewswire's ACCESS Newswire partnership, earned 643 media placements across online publications, news/media outlets, and financial websites.
Mapped story angles, keywords, and outlet tiers matched to the client's category and buyer intent.
Release copy and supporting content written for indexing, syndication, and industry credibility.
Staged distribution across national wires, finance aggregators, trade press, and vertical publications.
Placement verification, indexing checks, and performance reporting with ongoing authority compounding.
Distributed via IconicNewswire's ACCESS Newswire partnership. The release earned 643 media placements across online publications, news/media outlets, and financial websites.
Broad syndication — 643 placements across online publications, news/media outlets, and financial websites, including Yahoo Finance, Digital Journal, Business Insider, and International Business Times.
Verified placements
Single release distributed
Outlets shown in the Placed On strip
IconicNewswire turned one founder story into broad coverage across Yahoo Finance, Business Insider, Digital Journal and hundreds of partner sites. The team was fast, clear and professional from start to finish, and the placements still bring us inbound conversations.