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Discovery & Positioning
Mapped story angles and outlet tiers matched to the client audience, per the campaign PDF.
JinkoSolar case study by IconicNewswire — the article was distributed on USA Today and Digital Journal by IconicNewswire, per the campaign PDF. USA Today article published September 18, 2024.
JinkoSolar (NYSE: JKS) is a global PV module manufacturer and energy storage integrator, per the campaign PDF. It reports 200+ GW of PV deployments across 160 countries, including 25 GW in the US and Canada. Its EAGLE Modules are made in Vietnam, Malaysia, and Florida, alongside EAGLE Storage. It has 600+ employees across its Silicon Valley, CA and Jacksonville, FL offices, and was ranked #5 on the SolarReviews Best Solar Manufacturers list in 2024, per the campaign PDF.
The challenge, per the campaign PDF, was a solar price crash and trade tariffs, and the need for US public visibility and credibility. The strategy centred on the Tier 1 Bloomberg ranking and the SunTera G2 and SunGiga flagship products, per the campaign PDF descriptions. The USA Today article was published September 18, 2024, 12:51 PM EST, per the campaign PDF.
A solar price crash and trade tariffs put pressure on the business, per the campaign PDF.
JinkoSolar needed US public visibility and credibility, per the campaign PDF.
The Tier 1 Bloomberg New Energy Finance ranking and ESS performance were presented as evidence of bankability, per the article.
The article was distributed on USA Today and Digital Journal by IconicNewswire, per the campaign PDF, built around the Tier 1 Bloomberg ranking and the SunTera G2 and SunGiga flagship products.
Mapped story angles and outlet tiers matched to the client audience, per the campaign PDF.
Editorial production written for indexing, syndication, and industry credibility.
Targeted placement across the outlets named in the campaign PDF, matched to the client audience.
Placement verification and performance reporting, per the campaign PDF.
Distributed on USA Today and Digital Journal by IconicNewswire, per the campaign PDF. USA Today article published September 18, 2024; Digital Journal link pending.
Article distributed on USA Today and Digital Journal by IconicNewswire, per the campaign PDF. USA Today article published September 18, 2024. Digital Journal link pending.
Verified outlets
Per the campaign PDF, across 160 countries
Bloomberg New Energy Finance Tier 1
IconicNewswire placed our Tier 1 story on USA Today and Digital Journal right when US visibility mattered most. Professional, reliable and on time.