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Discovery & Positioning
Mapped story angles and outlet tiers matched to the client audience, per the campaign PDF.
Strategic media placement on WWD.com by IconicNewswire — a WWD.com feature on Alex Hormozi for a women entrepreneurs / women in business audience, ranked for 61 organic keywords with average monthly traffic of 2,500, per the campaign PDF.
Alex Hormozi is an American entrepreneur, investor, and philanthropist. Per the campaign PDF, he reached a net worth of $100m+ with his wife Leila by age 32. He is the founder of Acquisition.com, per the WWD article.
The challenge, per the campaign PDF, was to reach female business owners. Media research covered outlets including US Weekly, Footwear News, OK! Magazine, Maxim, First for Women, StyleCaster, Hollywood Life, and WWD.com. The WWD feature ranked for 61 organic keywords, with top Google positions for several relevant keywords and sustained organic traffic and SEO performance for the brand, per the campaign PDF. Coaching-program inquiries from women entrepreneurs increased significantly after publication; exact lead conversion data confidential, per the PDF.
Historical Ahrefs comparison figures from the campaign PDF, not current live figures: WWD DR 87, Ahrefs Rank 3010, 93,033 referring domains DoFollow, 78,238 educational links, 236 governmental links, 10,385,469 backlinks, 964,462 keywords, 1,203,630 traffic.
The challenge, per the campaign PDF, was to reach female business owners.
Media research covered outlets including US Weekly, Footwear News, OK! Magazine, Maxim, First for Women, StyleCaster, Hollywood Life, and WWD.com.
The campaign needed top Google positions and sustained organic traffic, not a one-day spike, per the campaign PDF.
A WWD.com feature for a women entrepreneurs / women in business audience, placed by IconicNewswire, ranked for 61 organic keywords with average monthly traffic of 2,500, per the campaign PDF.
Mapped story angles and outlet tiers matched to the client audience, per the campaign PDF.
Editorial production written for indexing, syndication, and industry credibility.
Targeted placement across the outlets named in the campaign PDF, matched to the client audience.
Placement verification and performance reporting, per the campaign PDF.
Placed on WWD.com by IconicNewswire. WWD.com feature on Alex Hormozi, for a women entrepreneurs / women in business audience, per the campaign PDF.
WWD.com feature for a women entrepreneurs / women in business audience. Article average monthly traffic: 2,500; ranked for 61 organic keywords; top Google positions for several relevant keywords, per the campaign PDF. Coaching-program inquiries from women entrepreneurs increased significantly after publication; exact lead conversion data confidential, per the PDF.
Verified campaign figure
Approximate monthly traffic
WWD.com feature
The WWD feature reached exactly the audience we wanted: women building businesses. IconicNewswire found the right outlet, handled the placement smoothly and the article keeps getting found in search.